It was April 2013 when I somehow found myself at a Justin Bieber concert. I wasn’t there voluntarily, I had to go because my friend wanted to meet ‘JB’ and I happened to be able to get wristbands. The day was filled with me being scared of teenage girls who nearly strangled me for the wristband and having to wait hours for a 1 second photo op with a bunch of strangers. I would be lying if I said I particularly enjoyed the show, but that was partly because I barely heard any of it because of the screaming.
I have never really been a Justin Bieber hater. I listened to some songs. Not whole albums though. My guilty pleasure has always been Boyfriend, which I knew all the lyrics to. I am still not ashamed of that fact. However, I was a bit tired of all the Bieber Fever at some point and the reports on some of his behaviour. When the Biebs slowly disappeared from the scene, I did not really put much thought into it.
Cue two years later. I was listening to the radio and I heard this song called Where Are U Now? It caught my attention because it was really good. And I knew that voice. It took a while before I realised it was Justin, sounding a million miles from what he used to sound like. Later, radio would play songs like What Do You Mean? (Which means I now forever answer trivia questions with WHAT DO YOU MEAN?) and Sorry. I publicly admitted to liking these songs and as I listen to Purpose, his new album, I am quite surprised at how genuinely good it is. Basically this is the Biebs’ Justified (which was Justin Timberlake’s first solo album and transition from bubblegum pop to a more grown-up sound). It is officially no longer a thing to be ashamed of liking Justin Bieber when you are a fully-grown adult.
Sometimes I do wish that Justin would be a little less apologetic on the album. Some of it feels forced. It’s ok, Justin, we forgive you for your mistakes. You are all grown-up now. Just keep making good music and we are all good. So whether you are a true Belieber or a former Bieber-hater, it is recommendable to listen to this album and just let it carry you away. Because it is genuinely a good pop album, and that is what we truly needed in these pop days.
Until Friday when Adele is going to blow us all away.
I’m giving away 2 copies of Purpose. Comment on this post that you want it and let me know your twitter name and email so that I can contact you! Winners will be notified on the 24th of November!